Nixon is an awesome company that ranges from clothing, bags, jewellery, headphones, cases -everything. The #1 thing I love about them is that you can tell each piece is crafted with you in mind. Each watch is created for a specific purpose. Surfer? There's a watch for that. Snowboarder? A watch for that too. They're like that damn iPhone app store - something for everyone.
Here are some that I am currently wishing were on my wrist right now (in ascending order of awesomeness and price):
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